Are you getting found on Google? What is SEO?

Applying simple SEO techniques to your social media pages can increase your online presence.

The key to getting found on Google and expanding your online presence is effective search engine optimization (SEO). You can have the coolest website in the world and the best social media posts, but if no one can find your work, all of your creative efforts mean nothing.

Spending thousands of dollars on Facebook ads or other paid advertising will not yield good results if your SEO is faulty or nonexistent. In fact, effective ad campaigns rely on solid SEO. Even if you already have terrific website SEO, you must also make efforts to enhance your social media SEO.

Before hiring an expensive SEO specialist, you can try to optimize your own social media platforms by following a few profitable techniques presented in this online course, "SEO Essentials for Social Media Growth." The lessons in this course do not waste time bogging you down with technical details about the workings of the internet and how they relate to SEO. Instead, you learn the exact steps you need to boost your social media SEO on Facebook, Twitter, Instagram, LinkedIn, and YouTube.

As a result of taking this class, you will:

  • Learn how to get more people to discover your online content.
  • Receive "how-to" video guidance on implementing SEO to increase content visibility.
  • Apply SEO optimization to popular social media platforms.
  • Direct organic traffic to your website and social media content.
  • Boost the effectiveness of paid social media advertising.
  • Effectively promote your personal or professional business brand.

What You Get

As an individual (single user) taking this class for personal or professional development, you have full access to class materials for your specified time of enrollment (no expiration for lifetime access). You must complete all lessons and surveys to receive your certificate. Learn at your own pace. The instructor retains all copyright ownership for all of the materials presented in this course. Any resources not directly written by the instructor are duly noted and properly cited. Students are expected to abide by fair use laws when printing course materials. No part of this course may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the author.

  • Weekly Study Time: 2-4 hours
    Estimated Course Completion:
    6-10 weeks
    40 Course Hours

  • Video Lessons
    Lecture Slides
    DQ Assignments
    Bonus PDF Handouts
    Weekly Reminder Emails
    Live Zooms (TBA)

  • Duration: Lifetime Access
    Certificate of Completion
    Bonus Easy SEO eBook & checklists

Course Curriculum

    1. Video: Using SEO Keywords

    2. Slides: Using SEO Keywords

    3. DQ: Assignment #2

    4. PDF: Free Keyword Search Tools

    5. Text: Free Keyword Search Tools

    6. Assignment: Keyword Search Tools

    1. Text: Using A-I for Social Media Posts

    2. Assignment: SEO Content Writing

    1. Video: Website SEO Demo

    2. PDF: Website SEO Checklist

    3. DQ: Assignment #3

    1. Video: Facebook SEO

    2. Slides: Facebook SEO

    3. DQ: Assignment #4

About this course

  • $597.00
  • 52 lessons
  • 2 hours of video content


  • Why should I take your classes?

    Develop design, communication, and media skills that people pay for on a regular basis. Build your résumé with marketable skills and earn more money. Learn new skills for career pivots or to start a home-based business. Upgrade your writing skills to produce engaging media content.

  • Is there a time limit on enrollment?

    Most classes for individual users come with lifetime access. If not, please note the class duration and complete the course before the expiration date (if any).

  • Why are there no refunds?

    All enrollments are final. No refunds. Our courses have taken copious amounts of time and personal finances to build. We are confident that all of our courses deliver the exact instruction you need to improve your writing skills. Please take our low-cost introductory class, "Grammar Essentials Jump-start" to get a good feel for the value you receive at such affordable prices. You will not be disappointed!

  • When will I receive my certificate?

    Certificates are immediately auto-generated when you complete 100% of the course, and can be downloaded from your student dashboard in PDF format. If you cannot retrieve your certificate, contact the Director.

  • What about monthly payments & bundles?

    If offered, students can split the course price into two (2) or three (3) monthly payments. Monthly payments will incur a small processing fee, so the total paid will be slightly higher than the listed class price.

    If a monthly subscription payment is missed for any reason (e.g., card expiration or lack of funds), the system will automatically try to recover payment three (3) times. If the outstanding payment is successfully made during these attempts, course access will be restored.

    Although missed payments will immediately prevent access to course content, progress toward completion will be saved. When payment has been restored, students can simply continue the course from where they left off.

    However, if all three attempts at processing the payment fail, the monthly subscription will be removed and access to the course revoked. After three failed payments, progress will not be saved, and the student must purchase the course or bundle again and start over.

    This process also applies to bundles. Bundles give students access to a collection of classes for one monthly price, instead of paying for each class individually.

    Remember, you receive a certificate for each individual class completed. You do not have to complete every class in the bundle to receive a certificate.

    You can cancel at any time, but you are advised to completely finish a class and receive a certificate before cancellation.

  • Can I pay for someone else to take the class?

    Yes, absolutely. You can gift the class by paying for the fee, but allowing someone else to complete the course. In this case, you will click the “Buy” button on the course landing page, and pay for the class as usual. But, do not enter the class! Ignore the welcome message in your inbox. Instead, forward your payment receipt to the Director's email address along with a note that includes the first name, last name, and email address of the person who will actually enroll in the class. The Director will manually enroll the student, which means they will have direct access to the course content without paying the fee, because you have already paid for them. Contact the Director for further guidance.

  • Why am I seeing a "welcome back, sign in before purchase” message?

    At some point, you probably signed up for a free preview and the system recognizes your email address. You have two options to bypass this message and continue with your purchase: 1) Clear your browsing data. Use your current system recognized email address and try to reset your password. –OR– 2) First, clear your browsing data. Refresh the course landing page and retry your purchase. When you get to the payment screen, use a different email address and a different password. If you can use a different computer or a mobile device, this will also help to totally clear any previous visits. This way, you won't get that welcome message and you can pay as normal.

Your Instructor

“If you can’t explain it simply, you don’t understand it well enough.”--Albert Einstein

Ashan R. Hampton


Ashan R. Hampton served as an English instructor in higher education for over 20 years. She proudly cherishes the distinction of being the first African American female graduate of the Donaghey Scholars Program at the University of Arkansas at Little Rock, under the direction of Dr. C. Earl Ramsey, Emeritus. With her doctoral studies on hold, Ashan has found success in online education. She produces and teaches original writing and grammar courses for global audiences. Outside of academics, Ashan worked for short stints in the corporate world as a technical writer, website designer, digital content coordinator, proofreader and legal editor. She is also a self-published author who has recently released multiple books on grammar, writing, proofreading and copyediting, now available on Amazon, Lulu, and other popular booksellers. All book titles and ordering information are posted on her website at: